4 Brilliant Ways to Brand Yourself Online

As a consumer, I prefer buying from brands I personally feel connected to. Even if their products or services cost more, I’d rather invest in them. This is also true for the majority of millennials. In fact, a study by Elite Daily showed that we are the most brand-loyal generation.

Whether you’re a business owner, freelancer or regular employee, your personal brand is what sets you apart from others. It is what keeps people engaged and consuming from you. It is then crucial that it speaks for itself.

Over the past few months, I’ve worked on growing my personal brand and it’s led to major opportunities such as speaking engagements, consulting gigs, freelance work etc.

Here’s how to build a strong digital presence:

Be clear about what you do – This is especially hard when you’re a multipotentialite. By nature, we love to do many things. Be ready to articulate each one of them. Better yet, find what connects all your passions and speak to that. Are you a writer who can also produce videos and take great photos? Then you are a content creator who can effectively amplify voices. Figure out all the things you can do really well, but be specific about the core of your personal brand. What do you want people to know you as? What should they come to you for?

Pick a niche market – In a world where almost every market is saturated, choosing a niche is recommended. This doesn’t mean you will reach less people. Au contrary, you will reach more of the people you’re targeting. For example, a freelancer doesn’t need to do work for everyone. They would be spreading themselves too thin. They don’t need to have thirty clients either. They only have so much time! Choosing a subset of the market will help them effectively market themselves and score gigs.

Do you want to help small business owners build authority with blogging? Can you provide training and professional development for corporations? Narrowing down the audience who could use your expertise will give you a better sense of direction as you’ll know exactly where to look and who to approach.

Add value – Before you share anything online, ask yourself the following questions:

  1. Is it aligned with what I stand for? Will it strengthen my brand?
  2. Is it valuable? Can someone use it to learn something and make a decision?
  3. Does it demonstrate my expertise?

The more you provide value, the more people are likely to engage with you. It will show a genuine commitment to helping others. You can add value in different ways (status updates, live webinars, courses, ebooks etc.) Be creative with the way you share your content and stay abreast of the platforms your audience will likely adopt.

Document your wins – Use social media to showcase your expertise and highlight your accomplishments. You need to show people what you can do. It’s the only way they will buy into it! Recorded one of your speaking engagements? Post the video everywhere! Have something interesting to say about a recent trend in your industry? Whether it’s on LinkedIn or Medium, blog away! Offer to guest post for publications to expand your audience!

A common misconception is that personal branding only matters when you plan to be or already are in the spotlight. You don’t need to achieve stardom to have a personal brand. We’re all in the business of managing ourselves and as such, we could leverage a strong personal brand to reach our goals.

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3 Ways to Build Your Personal Brand

Did you know what a personal brand is before the age of the internet? Ever had someone ask about what you do and you found yourself stuttering? It’s one of people’s favorite questions at networking events. I used to begin answering like, “I do a lot of things. By day, I do this. The rest of the time, A B C and D” As you can imagine, my answer rarely fit people’s attention span. Most of them would nod in confusion and move on – which was embarrassing.

This experience made me realize the importance of having a coherent story. It’s harder for multipotentialites to have an elevator pitch because of the different moving parts of their life. However, being able to tie them all together helps people get a better understanding of us. So instead of saying, “I do a lot of things. First is X, second Y and third Z” I would have likely received a better reaction from, “I am a multi-passionate creative with different pursuits in X, Y and Z.”

The way you structure your elevator pitch matters. It directly reflects on your personal brand. Also keep in mind your listener’s short attention span.

Why should you even care about having a personal brand? The term is used a lot in the professional world so it’s a relevant concept. Your personal brand refers to the way people perceive you based on how you present yourself. It shapes your reputation and influences how people interact with you. Your personal brand lays the ground for people to identify and connect with you.

So, how do you brand yourself as a multipotentialite?

Building Your Personal Brand

Identify Your Passions

Your passions aren’t necessarily the things you’re good at. A few telltale signs are whether or not you actually enjoy doing something, naturally gravitate towards it and can picture yourself doing it without getting paid. Your strengths, on the other hand, are things that you excel at and you can use them to your advantage.

Know Your Why

What is your long-term goal? What motivates you to do everything you’re doing now? Is it your dream of building your own company and contributing to the world? Once you know the driving force behind all your actions, it will be easier to tie the moving parts together so help people can better understand.

Take Context Into Account

Networking is highly contextual. The way you approach someone may vary from event to event so there is no right or wrong guide to starting a conversation. As with networking events, always keep context into account. If you joined a Facebook group that focuses entirely on bloggers, this is your opportunity to ask all your blogging related questions. Talking about your other interests may not be relevant to the niche. Just like if you’re at an event for people who are looking to transition to another career, asking questions about salary negotiation may not be appropriate. You should always keep your audience in mind so that you can get from then the reactions or results you expect.

Your personal brand is your legacy. Take care of it. Craft a story that will resonate with other people and allow them to connect with you. Being a multipotentialite doesn’t have to be a burden if you learn how to leverage your different abilities. Identifying and knowing when to use them to your strengths will take you far down the road of career development.

Read more: 3 Insanely Actionable Tops to Leverage Your Diverse Skill Set and Land More Gigs

Do you have a personal brand? Tell me about it in the comments!

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